takealot.com, South Africa's leading online retailer, is looking for a highly talented Senior Marketing Manager to join our Customer Service & Insights team in Cape Town.
We are a young, dynamic, hyper growth company looking for smart, creative, hard-working people with integrity to join us. We offer a market related, Total Remuneration Package which allows full flexibility according to your needs, a great work environment and a promise that you won’t be bored as long as you are prepared for a challenge and want to build something great.
This position reports to the Group Head: Cross-Platform Customer Growth.
Your responsibilities will include
Brand and communications
- Own the TakealotMORE brand positioning and make sure it shows up consistently across every channel and touchpoint.
- Develop and lead the brand and communications plan, from audience insight through to campaign delivery.
- Work with the Takealot and MrD brand teams so TakealotMORE sits well within through-the-line campaigns.
- Drive new feature launches and build lasting educational content on what makes TakealotMORE different.
Campaigns and acquisition
- Conceptualise, plan and run campaigns that grow TakealotMORE membership, backed by clear targets.
- Own the promotional calendar and make sure it ties into Takealot and MrD plans and wider business objectives.
- Build a deep understanding of each customer segment and use it to shape messaging, offers and channel choices.
- Work with the Product team on launches and customer journeys.
- Work with merchandising and partner brands to improve conversion across TakealotMORE journeys.
- Launch and run joint campaigns with benefit partners and partner marketing teams.
- Work with MrD marketing to cross-sell and reach new shoppers.
Digital and performance
- Work with internal specialist teams on performance media and CRM strategies that grow TakealotMORE.
- Work with the social media team on monthly content planning and paid influencer partnerships.
- Use data and customer insight to decide where to invest, test and scale.
Team, agencies and budget
- Lead, coach and develop a marketing team.
- Brief, manage and hold agencies to account for quality, timelines and results.
- Own and manage the TakealotMORE marketing budget, including planning, allocation and tracking against return.
- Report on campaign and promotion performance weekly and monthly, and give clear recommendations on what to do next.
Qualification & Experience
- Bachelors degree in Business, Marketing or Communications.
- 7+ years of marketing experience.
- Proven experience in brand and communications planning.
- Proven experience in brand positioning.
- Proven experience in digital marketing, with demonstrable results.
- Budget management experience.
- Experience leading a team and managing agencies.
- Regular interaction at Executive level, with a track record of delivering projects.
Attributes Required
- A strategic thinker who can set a brand direction and also deliver it.
- Creative, with the ability to turn an idea into a campaign that gets executed well.
- Analytical, and comfortable using sales data, customer insight and targets to make decisions.
- A strong relationship builder who can work across teams and brands and unlock opportunities with partners.
- A leader who can get the best out of people and agencies.
- Driven to grow the business and build something great.
The Environment
- takealot.com employees are entrepreneurial and dynamic, smart, customer- centric, fun and have the shared ambition of takealot.com being the leading e- commerce company in Africa.
- We have fun, work hard, take ownership, work in teams to create solutions, and are always open to direct feedback/new ideas on where we can improve.
- We are short on ego and high on output.
- We are doers and not only thinkers, its all in the execution after all.
- We love what we do and what we are creating.
- We seek to employ an Extra Ordinary Mind who is Smart, has Integrity, and is Hardworking.
- If you meet the above you are an Extraordinary Mind so come and join us!
- Takealot Group is an Equal Opportunity Employer. We encourage applicants from the previously disadvantaged groups and people with disabilities, to apply.
