- As Head of Marketing – Core (Mining Products), you will own the marketing strategy and commercial growth of GoMining's flagship products.
- This includes our Digital Miners, hashrate upgrades, the marketplace, and the broader mining ecosystem — the products that generate the majority of the company's revenue and serve millions of users worldwide.
- You will define how these products are positioned, launched, and scaled globally, working closely with Product, Finance, Analytics, and executive leadership to drive sustainable user and revenue growth.
- This is a strategic leadership role with direct responsibility for product marketing, go-to-market strategy, customer acquisition, retention, and commercial performance.
Responsibilities
Marketing Strategy & Leadership
- Define and execute GoMining's global marketing strategy.
- Develop positioning, messaging, and value propositions across the product portfolio.
- Build annual and quarterly marketing plans aligned with business objectives.
- Prioritize markets, customer segments, and growth opportunities.
Go-to-Market
- Own the end-to-end go-to-market strategy for product launches, new features, pricing updates, and strategic initiatives.
- Coordinate launch execution across Product, Marketing, Design, Analytics, and Operations.
- Ensure consistent messaging across all customer touchpoints.
Growth & Commercial Performance
- Own the commercial marketing funnel together with Acquisition, CRM, Retention, Brand, and Product Marketing teams.
- Continuously optimize CAC, LTV, conversion, retention, and revenue performance.
- Work closely with Finance on pricing strategy, unit economics, and commercial planning.
- Define KPIs and measure marketing effectiveness across all channels.
Team Leadership
- Lead and develop a high-performing international marketing organization.
- Align Performance Marketing, CRM, Brand, Content, SEO, Community, Partnerships, and Product Marketing around shared business goals.
- Build scalable processes, planning, and execution frameworks.
- Mentor marketing leaders and strengthen cross-functional collaboration.
Market & Customer Insights
- Own customer segmentation, market research, and competitive positioning.
- Identify new growth opportunities across regions and customer segments.
- Use customer insights and analytics to continuously improve marketing performance.
Requirements
- 8+ years of experience in Marketing, Growth, Product Marketing, or Go-to-Market roles.
- 3+ years leading marketing teams in a high-growth technology company.
- Proven experience building and executing global marketing strategies.
- Strong commercial mindset with deep understanding of funnel economics, CAC, LTV, pricing, retention, and revenue growth.
- Experience leading product launches and integrated marketing campaigns.
- Experience managing cross-functional marketing organizations.
- Strong analytical skills and data-driven decision-making.
- Experience working closely with Product, Finance, and Executive Leadership.
Nice to Have
- Experience in fintech, crypto, Web3, or digital financial products.
- Experience scaling global B2C products with millions of users.
- Experience with marketplaces, loyalty programs, subscription products, or investment platforms.
- Experience launching products across multiple international markets.
Benefits
- Professional growth: support for courses, conferences, and English learning (up to 100% coverage).
- Work-life fit: remote or hybrid format with flexible hours across international teams.
- Paid leave: up to 20 vacation days + 8 company holidays + 5 personal days per year
- Recognition programs: structured performance reviews and team awards.
- Team culture: retreats in international locations (for example, company apartments in Cyprus).
