About GoMining
- GoMining is building the next generation of the Bitcoin economy.
- Our mission is to unlock Bitcoin's full potential, moving it from a passive asset into an active financial system used daily by millions of people.
- We combine mining, payments, and Bitcoin finance into one global ecosystem, making Bitcoin products accessible to both mainstream and crypto-native audiences.
About the Role
- We are looking for a Head of Ambassador & Partner Growth to own and scale GoMining's global partner-driven acquisition ecosystem, including ambassador, referral, affiliate, and growth partnership programs.
- This is a strategic leadership role with full ownership of partner-driven growth — from acquisition strategy and program development to monetization, performance, and revenue generation.
- You will be responsible for transforming these programs into a scalable, predictable, and profitable growth engine that attracts new users, increases engagement, and generates measurable business results.
- We are looking for someone who combines strong commercial thinking, performance marketing expertise, partnership development, and hands-on execution.
Key Responsibilities
Growth Strategy & Channel Ownership
- Own the global strategy, development, and performance of GoMining's ambassador, referral, affiliate, and growth partnership programs.
- Build and scale these programs into predictable, measurable, and profitable user acquisition channels.
- Identify growth opportunities across different markets, audiences, and partner segments.
- Develop channel strategies, budgets, incentive models, and growth roadmaps.
- Identify and launch new partnership-driven acquisition initiatives.
- Build scalable processes and infrastructure to support international expansion.
- Build and lead the team responsible for these growth channels.
Ambassador, Referral & Affiliate Programs
- Lead the development and scaling of GoMining's global Ambassador Program.
- Own and optimize referral and affiliate programs, including acquisition, activation, engagement, and retention.
- Develop effective commission structures, referral mechanics, rewards, and partner incentive models.
- Recruit and develop relationships with high-performing ambassadors, affiliates, creators, influencers, and community leaders.
- Build partner segmentation, onboarding, education, and performance management processes.
- Develop ambassador engagement initiatives, competitions, recognition programs, and campaigns.
- Continuously improve partner activation, productivity, and long-term engagement.
Strategic Growth Partnerships
- Identify and develop partnerships that drive measurable user acquisition and revenue.
- Negotiate commercial terms, commissions, revenue-sharing agreements, and performance targets.
- Build long-term relationships with key partners, high-performing affiliates, and influential community leaders.
- Explore new acquisition opportunities across crypto, fintech, Web3, and adjacent industries.
- Develop co-marketing initiatives, joint campaigns, and partner-led growth activities.
- Expand the partner ecosystem into new geographies and audience segments.
Performance, Analytics & Revenue
- Take ownership of channel KPIs, including new users, paying users, revenue, CAC, LTV, ROI, conversion, and partner retention.
- Manage the full acquisition funnel, from partner activity and referrals to registration, conversion, and monetization.
- Analyze performance by channel, geography, partner segment, and cohort.
- Optimize acquisition costs, commission structures, and channel profitability.
- Build transparent reporting, performance dashboards, and revenue forecasts.
- Identify underperforming areas and continuously test new approaches to improve results.
- Ensure sustainable unit economics and measurable return on partner investments.
Leadership & Cross-Functional Collaboration
- Build, manage, and develop a high-performing team across ambassador, affiliate, referral, and partnership growth functions.
- Establish scalable processes, operating standards, and performance management systems.
- Collaborate with Product, Performance Marketing, Brand, Content, Analytics, Finance, and Community teams.
- Work with Product teams to improve referral mechanics, tracking, attribution, and partner experience.
- Provide ambassadors and partners with the tools, content, education, and support needed to succeed.
- Collect partner feedback and translate market insights into product and growth opportunities.
- Ensure partner activities comply with brand standards, relevant regulations, and anti-fraud requirements.
Requirements
- 5+ years of experience in affiliate marketing, ambassador programs, referral marketing, growth partnerships, or other performance-driven acquisition channels.
- Proven experience building, managing, and scaling affiliate, referral, ambassador, or partnership-driven acquisition programs.
- Demonstrated track record of driving measurable user acquisition, revenue growth, and commercial results through partner channels.
- Experience owning acquisition or revenue targets, managing channel budgets, and optimizing unit economics.
- Strong understanding of performance marketing, conversion funnels, CAC, LTV, ROI, attribution, and retention.
- Experience developing and optimizing commission structures, referral mechanics, partner incentives, and revenue-sharing models.
- Proven ability to recruit, negotiate with, and manage high-performing affiliates, creators, influencers, or commercial partners.
- Strong analytical skills and ability to make data-driven decisions based on funnel, cohort, and channel performance.
- Experience building and managing teams, establishing processes, and leading cross-functional initiatives.
- Ability to combine strategic leadership with hands-on execution.
- Experience working across international markets and scaling programs across different geographies.
- Excellent communication, negotiation, and stakeholder management skills.
- English C1+.
Nice to Have
- Experience in crypto, Web3, fintech, trading, iGaming, or other performance-driven digital industries.
- Existing network of crypto affiliates, creators, influencers, community leaders, or growth partners.
- Experience scaling multiple partner-driven acquisition channels simultaneously.
- Experience with affiliate tracking, referral management, attribution, and marketing automation platforms.
- Understanding of referral fraud, affiliate compliance, and incentive abuse.
- Experience building partner programs for global B2C products with large user bases.
- Experience with Telegram, Discord, X, YouTube, and other crypto-native platforms.
- Strong understanding of Bitcoin and the broader crypto ecosystem.
Benefits
- Professional growth: support for courses, conferences, and English learning (up to 100% coverage).
- Work-life fit: remote or hybrid format with flexible hours across international teams.
- Paid leave: up to 20 vacation days + 8 company holidays + 5 personal days per year
- Recognition programs: structured performance reviews and team awards.
- Team culture: retreats in international locations (for example, company apartments in Cyprus).





